Detica NetReveal^® uses social network analysis to generate valuable insight into customer intelligence and optimise the lifetime value of customers.

Historically, telecommunications organisations have analysed their customers one at a time. However, the very nature of communications is that they form social networks. Detica NetReveal® provides state-of-the–art solutions capable of building and analysing social networks and the customer interactions within these networks across billions of call records, application and billing data.

Detica NetReveal^® provides:

• contagious churn analysis and targeted customer retention plans;
• identification of key influence and early adopter customers for new product targeting;
• life-time analysis of customers and their related networks;
• enrichment of quality, highly interconnected customers bases optimising ARPU and minimising interconnect costs;
• optimisation of viral marketing campaigns;
• fraud prevention and detection.